National Historic District Looks to the Future with New Logo and Website
For immediate release – June 22, 2015
Contact: Rob Aitcheson, SVBF (540) 740-4545
New Market, Va. – At its final Sesquicentennial Conference, the Shenandoah Valley Battlefields National Historic District (SVBNHD) unveiled a new logo and website to over 120 of its supporters in Staunton. The excitement of the day was preceded by a host of noted historians presenting on the post-Civil War era and reconstruction in the Shenandoah Valley. The new logo is accompanied by a brand new website that features a mobile friendly design, along with interactive timelines and maps highlighting the Shenandoah Valley’s battlefield sites.
Keven Walker, Chief Executive Officer of the National Historic District presented the new logo at the conclusion of his presentation which focused on the organization’s battlefield preservation efforts now and in the future. “The 150th of the Civil War is over, but we have so much left to do. We felt that redefining our image would be a impactful way to communicate to our supporters and people everywhere that we are not finished, our work is not yet done” Walker commented.
The National Historic District made it clear on Saturday that they intend to find new and innovative ways to reach out to new audiences. The development of smart phone technology in recent years spurred the transition to a mobile friendly, interactive website. “We have done a lot of research on the changing dynamic for communications between an organization and its supporters. There will always be traditional ways for messaging, but we also have to keep up with newer methods if we hope to achieve our mission” Walker added.
The SVBNHD had one of the most successful years in its history in 2014, having preserved over 600 acres at Valley battlefields such as Port Republic and Cedar Creek. Walker believes that the organization will not only continue its efforts in the Shenandoah Valley, but will do even more to ensure that the area’s Civil War history is not lost. “The time is now. If we don’t do everything we can to preserve our battlefields very soon, they will most certainly be lost. I know that I speak for the National Historic District and our supporters when I say that we will do everything we can to ensure that will not happen.”