For immediate release—October 1, 2012
Contact: Amy Proctor/SVBF: 540-740-4545
New Market, Va. – The Shenandoah Valley Battlefields Foundation has launched a new online store, offering a variety of SVBF merchandise, Valley-produced “Breadbasket” products, historical booklets, and more – all designed to earn money to support the SVBF’s mission of protecting the Valley’s historic battlefield landscapes.
The store features SVBF-branded shirts, mugs, and more; historical booklets on Stonewall Jackson's Valley Campaign, Sheridan's Shenandoah Campaign, and the Home Front during the war; raffle tickets for the SVBF’s “Rifle Raffle”; and even SVBF memberships. And a special feature of the site is the “Breadbasket” section, where shoppers can purchase products produced locally in the Valley, such as maple syrup from the mountains of Highland County, battlefield wines from the fertile fields of Shenandoah County, and the SVBF’s celebrated private-label coffees – “Stonewall’s Sunrise,” “Jubal’s Jolt,” and “Daughter of the Stars.”
The “Breadbasket” section reflects the Valley’s historic role during the war, as well as its present-day contributions to the economy, featuring distinctive products that support and promote Valley businesses and tourism, offering visitors and long-distance shoppers “tastes of the Valley,” and generating much-needed funds to support historic preservation. “We are excited about the Battlefields Store, and our ability to feature local products,” said W. Denman Zirkle, Executive Director of the Battlefields Foundation. “It provides a way for us to promote tourism and business in our National Historic District, while supplementing funding for our battlefield preservation and interpretation work.”
The celebrated “battlefield coffees” are prime examples. The coffees, which have already gained a loyal following, are special SVBF blends developed and produced by Cabin Creek Roasters of Shenandoah County. “Cabin Creek is proud to be a partner in this effort,” said Monty Ruckman, owner and “roastmaster” for the company. “It’s heartwarming to see how many folks have been supportive of battlefield preservation through purchase of the battlefield coffee blends. Their online store is just another way to fund this worthy cause.”
The SVBF’s online store is the newest example of the non-profit’s creative efforts to fund its work. It gives shoppers the chance to buy terrific products, promotes the economy and businesses of the Valley, and generates much-needed funds to support the SVBF’s efforts to preserve, interpret, and promote the Civil War history of the Valley. So shoppers get the joy of purchasing wonderful and distinctive products – and the satisfaction of supporting a great cause. Now that’s a deal that’s hard to beat.
For more information, contact Rob Aitcheson at the Shenandoah Valley Battlefields Foundation at 540-740-4545 or firstname.lastname@example.org.
[For more images of products offered in the store, contact Rob Aitcheson at email@example.com .]
As authorized by the U.S. Secretary of the Interior, the Shenandoah Valley Battlefields Foundation serves as the non-profit manager of the Shenandoah Valley Battlefields National Historic District, partnering with local, regional, and national organizations and governments to preserve the Valley’s battlefields and interpret and promote the region’s Civil War story.
Created by Congress in 1996, the Shenandoah Valley Battlefields National Historic District encompasses Augusta, Clarke, Frederick, Highland, Page, Rockingham, Shenandoah, and Warren counties in Virginia and the cities of Harrisonburg, Staunton, Waynesboro, and Winchester. The legislation authorizes federal funding for the protection of ten battlefields in the District: Second Winchester, Third Winchester, Second Kernstown, Cedar Creek, Fisher’s Hill, Tom’s Brook, New Market, Cross Keys, Port Republic, and McDowell.
National Park Service 1992 study of the Shenandoah Valley’s Civil War battlefields:
ON THE WEB:
Shenandoah Valley Battlefields Foundation Online Store:
Shenandoah Valley Battlefields Foundation and
Shenandoah Valley Battlefields National Historic District: